In the fast-paced world of online shopping, first impressions matter. Before a customer reads a product description or checks reviews, the product photo grabs their attention and influences whether they’ll click “Add to Cart.” That’s why nailing your product photoshoots is essential for amazon, marketplace or any e-commerce business website. Whether you’re a brand-new seller or looking to improve your existing product pages, here are some best practices to help you create clean, appealing, and conversion-friendly product images.

10 Things For The Perfect Product Photoshoots

1. Start with the Right Equipment

You don’t need a Hollywood studio, but having some basic gear will help you get consistent, professional results:

• Camera: A DSLR or mirrorless camera is ideal, but even a recent smartphone with a good lens can produce sharp, high-quality images.
• Tripod: Essential for keeping your shots steady and consistent.
• Lighting: Natural light is excellent, but if you’re shooting indoors, invest in a softbox or ring lights to avoid harsh shadows and ensure even lighting. Here is a good article on how to best use natural light in your amazon product photoshoots
• Backgrounds: For your main product images, use clean, neutral backgrounds—typically white. Using a lightbox or sweep is often best to eliminate background distractions.

2. Use a White Background (for the Main Image)

A white background is not just a stylistic choice – it’s a standard on most e-commerce platforms like Amazon, Shopify, and eBay. It focuses on the product and provides a clean, professional look. You can always add lifestyle or styled shots later, but start with a simple, clear view of your product.

3. Show Multiple Angles and Details

Online shoppers can’t touch or try your product, so your product photoshoots need to do the heavy lifting. Capture your product from multiple angles- front, back, side, top – and include close-ups of essential features, textures, or branding. If your item has unique packaging or accessories, show those too.

4. Include Lifestyle Shots

Once you’ve covered the basics, add lifestyle images showing your product. These help customers imagine the product in real-life situations and can evoke emotion or aspiration. For example, if you’re selling kitchen knives, show them in action during a cooking session, not just on a cutting board. At Mallorca Graphics, we always recommend using some product photoshoots in lifestyle shoots, not only for Social Media, but also in your store.

5. Be Consistent

If you sell multiple products or variants, maintain a consistent style across all your product photoshoots – same angles, lighting, background, and editing style. This consistency builds brand trust and gives your website a polished, cohesive look.

6. Don’t Over-Edit

A little post-processing goes a long way. Adjust brightness, contrast, and colour balance to match the product’s real-life appearance – but avoid filters or extreme edits. The goal is to present the most accurate representation of your product, so customers aren’t disappointed when it arrives.

7. Highlight Scale

Help your customers understand the size of the product by including a reference point or using a human model. A handbag photographed alone can be misleading in size – add a shot of someone holding it for clarity.

8. Use High Resolution

Your images should be high-resolution so customers can zoom in and inspect details. Blurry or pixelated images look unprofessional and may signal low quality. At the same time, optimise your images for the web so they load quickly without sacrificing clarity.

9. Follow Platform Guidelines

Every e-commerce platform has its own image requirements. For example, Amazon requires images to be at least 1000 pixels on the longest side and on a pure white background. Check the specifications for each platform you sell on and tailor your photos accordingly.

10. Test and Iterate

Your photos can have a tangible impact on conversions, so don’t be afraid to experiment. A/B test different styles or angles to see what resonates with your audience. Sometimes, a simple tweak can significantly boost engagement or sales.

Final Thoughts

Your product photoshoots are your digital storefront—they’re not just visual content but sales tools. Investing the time and effort to get them right can directly impact your revenue. Whether you DIY with your smartphone or work with a professional photographer, following these best practices will help you build a more compelling, trustworthy, and successful e-commerce brand.

Here at Mallorca Graphics, we have long experience with product photoshoots, read more here