Landing pages are a powerful tool for businesses of all sizes. But the question is, How.
Creating an effective landing page can capture more leads, convert visitors into customers, increase sales, and maximize ROI.
Read more to learn all about these pivotal business tools.
What Is A Landing Page?
A landing page is a single web page. But what sets it apart on your website?
Landing pages are designed with one main objective, with few links or distractions leading away from that goal.
Simply put, it appears when someone clicks on an online advertisement or search engine result.
It has one purpose—to get the visitor to take action, like signing up for an email newsletter or buying something.
The goal is to convert those visitors into customers or subscribers. They are often tailored specifically for each campaign so that they can be optimized for conversions based on individual customer segments.
Why Should You Use Landing Pages in 2023?
Simple answer: it works!
Landing pages are incredibly effective at converting visitors into customers or subscribers. Here’s why they are worthy in 2023:
- Increased conversions – A well-designed landing page will focus visitors’ attention on taking action (e.g., signing up for an email list or buying a product). It increases the likelihood that they will take that action and become customers.
- Improved user experience – By removing global navigation and external links from the page, you are creating an environment where visitors can focus solely on taking action without being distracted by other elements of your website.
- Easy testing – With tools like Google Optimize and Unbounce, it’s easy to test different landing page versions to see which ones produce better results. It allows you to refine and optimize your pages for maximum performance continually.
- Improved insights – With landing pages, you can track and measure user behaviour in more detail than ever. It provides valuable insights into the effectiveness of your landing pages and helps you identify areas where they can be improved.
5 To Do’s For Using Landing Pages
The primary aim of a landing page is to convert, but it can take time to get the balance right.
- Focus on one goal – Keep the landing page design focused and simple, with one main goal. The fewer distractions you have, the more likely visitors will act.
- Use persuasive copy – Write copy that encourages visitors to take action.
- Include visuals – Use images and videos to draw attention to your landing page. Do you know videos increase conversion by 86% when shown on the landing page?
- A/B test landing pages –Test your landing pages to identify what works best.
- Track visitor behaviour – Monitor user behaviour on landing pages and use this data to refine your pages and improve overall performance.
Using landing pages effectively is essential to any successful digital marketing strategy. When done correctly, landing pages can significantly boost your website’s conversion rate and help you generate more leads and sales.
