The Power of webP Images: Enhancing Web Performance and User Experience

23 Dec, 2023Web Design

In digital imagery, the .webP format is making significant strides in enhancing web performance and user experience. Introduced by Google, .webp images constitute an effective solution to the ever-evolving needs of the visually-driven internet. They combine the best attributes of both JPEG and PNG formats, providing high-quality, lossless and lossy compression.

What is .webP images?

.webP is an innovative image format developed by Google that ingeniously merges the advantages of lossy and lossless compression techniques. This exceptional approach sets it apart from traditional formats like JPEG and PNG. By leveraging cutting-edge algorithms, .webP achieves unparalleled compression efficiency, producing remarkably high-quality images with significantly reduced file sizes. This makes it optimal for optimizing web performance and delivering an outstanding user experience. With its ability to strike the perfect balance between image quality and file size, .webP empowers websites and applications to load faster, consume less bandwidth, and captivate users with breathtaking visual content.

Why Choose .webP images for Your Website?

  1. Reduced File Sizes:
    One of the primary advantages of .webP images is their remarkable compression efficiency, which allows for smaller file sizes without compromising image quality. This size reduction is particularly beneficial for websites, improving loading times and optimising bandwidth usage. By utilizing .webP images, websites can deliver visually stunning content while ensuring a seamless user experience. Faster loading times can significantly impact user engagement and satisfaction, making .webP a valuable asset for web developers and designers.
  2. Faster Loading Times:
    2. By utilizing .webP images with smaller file sizes, you can significantly improve the loading times of your web pages. In today’s fast-paced digital world, where users demand instant access to information, faster loading speeds are crucial in creating a seamless browsing experience. This is particularly important for mobile users and individuals with slower internet connections, as it ensures that your content is readily available and easily accessible. Embracing this optimization technique can enhance user satisfaction and ultimately drive better engagement on your website.
  3. Improved SEO Performance:
    Search engines, like Google, consider website speed as a factor in determining search rankings. One effective way to improve page load time is by utilizing .webP images optimized for faster loading. Implementing this technique can positively impact your website’s SEO performance and potentially gain an advantage in search engine rankings. Google, in particular, has shown a strong preference for websites that prioritize speed, making it an important aspect to consider for improving your online visibility and user experience.
  4. Support for Transparency and Animation:
    The .webP format is a powerful image format that offers a wide range of features. It supports both lossy and lossless transparency, allowing for seamless integration of images with varying degrees of opacity. Not only that, but .webP also supports animation, making it an excellent choice for adding dynamic visual elements to your website. With its versatility and advanced capabilities, .webP is a format that can truly enhance the visual experience for your users.

.webP Support on Web Browsers

.webP support has become increasingly widespread among modern web browsers, a testament to its popularity and effectiveness in enhancing web performance. This expansive support means that most users accessing your site can benefit from the advanced features that .webP images offer fully. Whether browsing on Chrome, Firefox, Edge, or Opera, users can enjoy the improved load times and high-quality visuals that come with .webP image files.

The trouble arises predominantly with older browsers that have not kept pace with the advancements in web technology. These browsers may not support .webP images, limiting the user experience for those who use them. This scenario, however, is progressively becoming less of an issue as updates and new versions of browsers are released with .webP support built-in. Therefore, unless your target audience primarily consists of users operating on outdated browsers, the benefits of using .webP images greatly outweigh these limitations.

We at Mallorca Graphics always add code to show a banner for visitors using “that” old web browser that doesn’t support this format to update to a newer version of their browser.

Here are the dates when the “four big” ones got .webP images support:
Chrome – November 2012
Firefox – January 2019
Microsoft Edge – October 2018
Safari – September 2020

Are There Any Downsides to Using .webP?

.webP images offer numerous advantages, but are there any potential drawbacks? NOT REALLY!!!

We at Mallorca Graphics can only point out one… If you have a website with lots of images and little storage, you only have two options: you change the photos one by one, which is very time-consuming, or you use a plugin to convert all images. And then, of course, it will take more space, as the old images are not deleted, and therefore, you require additional storage space for the converted .webP images.

Some server configurations may need adjustments to serve .webP images to users efficiently. But my harsh comment is that you should change the server as soon as possible if this is the case.


In conclusion, the .webP image format offers a compelling solution for web developers aiming to enhance website performance and user experience. The benefits of reduced file sizes, faster loading times, improved SEO, and versatile features make .webP a strong contender for the future of web imagery. While there are considerations, such as browser compatibility and graphic editor support, the overall advantages make .webP a valuable addition to your toolkit for creating modern, high-performing websites.. you can read more about .webP images here.