Cold outreach and lead generation are the first steps to growing the service contracts business.
The next logical step to getting new customers is to have a website that accurately reflects your brand, services, and value proposition.
Not only that, but your website must also be up to date with the latest changes in your industry, product offerings, and company news.
In the business world, first impressions are everything. If your website is outdated, chances are they’ll click away and visit your competitor’s site instead. That is why you need service contracts if you do not have time, or don’t know how to do it.
#1 Mobile Friendly And Responsiveness
Your leads come from all types of devices, and to give them the best experience, your website must be responsive and look fabulous no matter what device they’re viewing it on.
If your site isn’t responsive, now is the time to switch. And if starting from scratch, design your website with responsiveness in mind from the beginning.
Remember, in service contracts, you must be swift and accurate with the customers.
#2 Easy To Use Navigation And Attractiveness
Your website’s navigation will be one of the first things potential customers notice. It should be easy to use and intuitive to find what they’re looking for without any trouble.
Remember your navigation bar should be placed in an easily visible spot, typically at the top of the page. And the most important pages on your site should be accessible from the navigation bar.
In addition to easy-to-use navigation, your website should also be visually appealing. The design should be clean and professional and reflect your brand’s image.
#3 Review Your Content Regularly
Your website’s content should be reviewed regularly to ensure that it’s accurate and up-to-date.
Outdated content can damage your credibility and turn away customers.
Make sure to review all of the text on your website and any images or videos. If you find any errors, make sure to update the content immediately.
#4 Monitor Your Web Traffic
You should also regularly monitor your website’s traffic using Google Analytics or another web analytics tool. This will help you identify any areas where your traffic has decreased unexpectedly.
If you see a decrease in traffic, it could indicate that your website is no longer relevant to your target audience. In this case, you may need to change your website’s content or design.
#5 Test Your Forms and Links
Finally, regularly test all the forms and links on your website.
Forms should be tested to ensure that they’re working properly and that the information is submitted to the correct email address or database.
Links should be checked to ensure they’re still pointing to the correct pages on your website or external websites. If a form or link is no longer working, update it as soon as possible.
Now, it’s time to take action. The service contracts industry is competitive, but keeping your website up-to-date will give you the edge you need to stand out from competitors.
Start by reviewing your website and ensuring it’s responsive and visually appealing. Then, look at your content and move over to the tech side!