Yes, your brand product photo can make or break product sales and possibly your business. It’s the first thing customers see and will stay in their minds long after they’ve forgotten the product name.
In the online globe, consumers are constantly bombarded with choices. Your visually appealing images can help your brand stand out from the competition.
Now let’s take a close look at why you should focus on professional product photography for your brand:
#1 Good Product Photo shows you are a credible business.
As the face of your business, you want to put your best foot forward and make an excellent first impression.
Quality photos reflect that you are a credible business that takes its branding seriously. This is primarily important if you are selling products online.
Customers cannot physically touch or try on your products, so they must rely on product photos to decide. If they look amateurish, it gives a bad signal, and customers will be less likely to buy from you.
#2 Numbers Reflect Your Customers Buying Behavior!
High-quality product photography can make a big difference in the customer decision-making process. Here’s a quick breakdown:
- 263 millions customers shop online, and your product photo can help capture much attention in this space!
- 79% of U.S. consumers buy at least once a month. The images (among other details) are key to sales.
- According to the Weebly survey, 75% of respondents said product photos influence their online buying decisions. And in returns, 22% of products account for the factor “delivered item differ from photos.”
- The somatic marker hypothesis suggests that product photos are essential to product sales because it helps customers connect emotionally with the product.
Simply put, product photos help customers emotionally connect with the product.
#3 Photography that Sells is a Skill That Draws Engagements
Product photography is about more than just taking a photo of your product. It’s an art and a science to getting more engagement and sales. The photographer should understand customer needs, product composition, styling, and lighting.
Good photos can help your product page look more professional and trustworthy. It’s also been tested and proven that good photos with people in them tend to perform better than product photos without people.
#4 Get More attracts attention And improves conversion rates
In a world where we are constantly bombarded with marketing messages, it can be difficult to get potential customers to notice your brand. And high-quality images can do just that!
Conversion rates are the number of people who take the desired action divided by the total number of people who see your call to action.
Professional photography makes your products visually appealing and makes it easier for potential customers to understand what they are looking for.
#5 Build trust with your customers
Trust is a huge factor when it comes to online sales. After all, customers trust you with their hard-earned money without being able to see or touch the product in person.
Quality branding reflects that you care about your brand and are committed to high quality. This will help build trust with potential customers who will likely buy from you and become brand loyal.
Remember, people often judge a book by its cover, so don’t let your beloved brand be judged harshly because of the poor-quality product photo.
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