A banner ad is also known as a web banner. It refers to an advertisement which displayed on a web page. Banner ads have long been used from time immemorial. The only difference is that their designs have improved with time. Anciently, banners were plain and had transparent backgrounds with black font. Today, banners have elements like images, cliparts, dynamic and buttons.
The best banner features a simple design, but it is also attractive enough to stand out. Banners are a creative way of marketing where, it reaches the right audience, at the right place, at the right time and with the right message.
When creating the right banner ad, you should think about three things to make it effective. One of them is the size of the banner. The second thing is the clarity of the message while the third one is the almighty branding. But the most important is still the designe. If you cant get peoples to stop and look, and of course click on it, the earlier points does not matter.