Logo design N° 1 importance for a company
Logos are the face of any business or brand. They represent the company’s values and help it stand out amongst competitors. Therefore, designing a logo requires significant thought and attention to detail. Unfortunately, even the best logo concept can be ruined by poor execution in its design. Therefore, choosing the right software for your logo design is vital. Unfortunately, many designers make the mistake of using Photoshop instead of Illustrator to create a logo. We will in this post explain why Adobe Illustrator is the best and ONLY choice for logo design.
1. Vector-based designs:
One of the essential things to keep in mind while creating a logo is scalability. Logos should be scalable and maintain resolution, quality, and clarity. Illustrator is a vector-based software that allows designers to create infinitely scalable logos without distortion or pixelation. Photoshop, in contrast, is pixel-based software. Therefore, logos created in Photoshop will appear blurry or pixelated when resized. As a result, the logo loses its professional look when scaled to larger sizes.
2. Creative controls:
Illustrator is the go-to software for designers who want to create and precisely manipulate designs. It provides you with complete creative control over every aspect of your invention. For example, you can easily create shapes, adjust anchor points, modify paths, and control stroke widths. You can also create and edit typefaces directly in the software, which is especially useful when designing unique typography-based logos. Illustrator also provides advanced tools like the Pen Tool and the Pathfinder Panel, designed explicitly for detailed vector artwork.
3. Colour management:
Colour plays a vital role in branding. However, a well-designed logo will have sloppy or confusing colour use, diluting the message you want to convey. Illustrator’s colour management system is incredibly advanced and lets designers create precise colours that look consistent across different media. Its global swatches feature enables you to change the colour of an entire logo with just one click. With the Pantone Matching System library and the ability to export logos as EPS or PDF files, Illustrator ensures that your logo retains the desired colour accuracy when printed.
4. File format compatibility:
You can export the logo in various file formats depending on its intended use. Illustrator lets designers export the logo in formats like JPEG, PNG, EPS, and SVG. In addition, as most graphic design software can import Illustrator files, exporting a logo to Illustrator ensures that the logo is compatible with other design software. This compatibility means you can make minor edits or changes in software like Photoshop or InDesign once the logo design is complete.
5. Reusability:
Incorporating a logo into marketing and branding material is essential. With Illustrator, designers can create organised, layered files that make it easy to extract parts of a logo, like an emblem, and apply them to marketing or branding collateral. Additionally, the scalability of vector designs means that different logo versions can be quickly generated for varying branding needs, like social media icons, favicons, or letterhead.
Conclusion:
In conclusion, illustrated logos offer various advantages compared to logos designed in Photoshop. Adobe Illustrator ensures that your logo’s design is infinitely scalable, allowing you to easily future-proof your brand identity. Additionally, Illustrator provides designers with complete creative control over their designs, precision and excellent colour management. With compatibility with various other design software and the ability to create organised, reusable files, it’s no wonder that Illustrator is considered the industry’s best software for logo design.
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