Today’s business climate marks a strong video marketing strategy as essential to brand building and customer engagement.
The popularity and effectiveness of video content are increasing as they are engaging and can be repurposed across multiple channels.
Let’s understand what the heck Video Marketing is!
There’s no doubt that video marketing is here to stay—and for a good reason!
Have you seen brands creating video content to boost their online presence and wondered how it would help them? Well, that’s video marketing for you!
The video content can vary from a short ad to a long story. It all depends on the purpose and strategy of the brand.
The best part is it works for both B2B and B2C content strategies. Videos are easily accessible and can be consumed by the audience on the go!
In a world where content is king, video marketing is now a powerful tool in a marketer’s arsenal. Here are six reasons why it is more important than ever!
So what benefit does Video Marketing have?
1. People Love Video And Search Engines Too.
Let’s face it: we live in a world where people would rather watch a two-minute video than read a two-thousand-word article—no matter how well-written that article may be.
Videos are an easy way to consume content— they are entertaining and can be squeezed into a busy schedule.
- On YouTube, more than a billion hours of content are watched daily.
- 87% of Gen Z thinks about Instagram Reels And TikTok as the same! And reels get 22% more engagement than normal IG videos.
- Snapchat doesn’t need any introduction, right? And 59% of users in the U.S. open it daily!
Not only do people love watching videos, but search engines do too. That’s because videos are an excellent way to drive engagement and action—two things that search engines look for when ranking content in their search results pages.
2. You Can Reach A Larger Audience Differently.
The sky’s the limit when reaching your target market through video marketing. While YouTube clicks in mind with video ads, there are so many other platforms for your video content strategy, such as:
- Instagram Reel
And with video marketing, you are not limited to one type of consumer. You can use video to reach a wide variety of people—including those who prefer to read text, like visual content, and appreciate auditory content.
3. You Can Show, Not Just Tell To Build Trust.
Content is great for conveying information but can’t compete with video when building trust and rapport. That’s because video allows you to show, not just tell, your audience what your brand or offer is all about.
Remember, people are looking for authentic connections with the brands they support. Videos help you create this connection by putting a face to your name and allowing your customers or clients to see the human side of your business.
This is particularly important for small businesses or startups just getting their footing in the industry.
4. Videos Are Shareable And Remarkable For SEO
People love sharing videos they find entertaining or informative with their friends and followers on social media. This word-of-mouth marketing is powerful stuff—and it’s completely free!
When you create shareable videos, you allow people to become walking (or scrolling?) billboards for your brand — which can mean big things for business growth.
Incorporating videos into your website can do wonders for your SEO strategy. That’s because search engines favor websites with multimedia content—including videos! Optimizing your videos for SEO means more traffic and even customers!
5. You Can Track Their Performance With Loads Of Engagement.
Video is an incredibly engaging form of content. It’s highly visual and audio, which makes it easy to consume. And thanks to social media, it’s easier than ever to share.
When you tell a story that resonates with your audience, they’re more likely to engage with your brand. And not only can you track how many people are watching your videos, but also
- Where they’re coming from
- What device they’re using
- How long they’re watching, and more.
This is extremely valuable and allows you to see what is and isn’t working in your video marketing strategy to make necessary adjustments. It can be challenging to track results in such detail with traditional marketing methods, but with video marketing, it’s easy!
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